Romantic nature. Romanticism is the mirror in which we look at ourselves, our infinite source of inspiration, the common thread of our work. We admire the figure and legacy of his sons Becquer, Lord Byron, Delacroix, Friedrich, Beethoven, Allan Poe, Goya, Chopin ... and we are very interested in other of his icons, such as Edmond Dantés, Jane Eyre, Dorian Gray, Sherlock Holmes, The Wolf of Gevaudan, rural life, nature, Gothic architecture or the full moon. Our brand is a tribute to this rich period in history.
National Heritage. Like any good romantic, we extol the values of our nation, the fruits of our authors, and the works of our artists. For this reason Byron Becquer aspires to soak up this legacy and to have an establishment in each old town of the main towns in our country. The Madrid de los Austrias, the Jewish quarter of Toledo, the Roman town of Segovia ... And that is why our establishments are full of references to our culture.
Preppy / Ivy style. These styles are the quintessential contemporary interpretation of what Romanticism represents and, how could it be otherwise, we love them. In the women's collections we also feel identified in the Victorian style with its fringes, voltants and noble colors. From the Preppy / Ivy atmosphere we are inspired by its distinguished style, its tones, its lifestyle, its competitive and winning spirit, its heraldic shields ...
Wide target. Although he stands out for walking the path of creativity and signature brands, Byron Becquer has proven to be liked by the general public, seducing men and women almost equally (something unthinkable for a brand new born), young and old, Spanish and foreigners, with their strong character and their price policy, not cheap but not prohibitive either. Thanks to this, a reflection of a balanced brand, we will not need to be especially selective with the public to reach, since a high percentage of this is already predisposed to consume us.
AS A PROJECT
Cohesion and coherence. It is said that a common mistake in textiles is trying to cover more than it should. To avoid this from the beginning we narrowed down the terrain in which we moved and we made sure to season everything with the same sauce. It is impossible to convey a style without offering cohesion in the elements. Everything must be recognizable with that style and if Byron Becquer differs for something, it is precisely because of this, because of well-defined features, because of a differentiation strategy as a spearhead. And that is our ultimate goal, as far as style is concerned, to create a differentiated brand outside of fashion, a refreshing bet.
The best providers. Suppliers are always a tough barrier to entry, it is a voracious sector in which not only brands struggle to attract customers, suppliers also struggle to attract brands. Between so much commercial language, kilometers of road, meetings, recommendations of some and flying knives of others, it is difficult to find the right one. In our case it was months of delays, but the wait was grateful. At Byron Becquer we currently have the best organic cotton, wide profit margins, a great creative margin for the development of new garments, and unbeatable stock replacement times.
Smart marketing, made in 2021. The fourth leg of this table. Digital marketing changes as fast as the trends themselves and for us it is important to have a young team that keeps us up to date, with the capacity to adapt and that "lives" within social networks, the epicenter of these changes. At Byron Becquer we are committed to smart marketing strategies, and thanks to collaborative networks with influencers, affiliate links and ultra-focused adds we can reach large volumes of users at a much lower cost than usual, even at the beginning of the it was Facebook Adds. Our daily objective is to use all the technologies and marketing methods available to one in 2020, optimize resources and minimize costs. Your name is Vincent Van Gogh, or Frank Schubert, if your work does not reach people they will not have the opportunity to captivate them.
International projection. While it is true that the internet has no borders, it is also true that a dentist will not be able to easily receive a client from Utretch or a brand of gin will not have an easy time exporting their alcohol, due to licensing issues, to the United States. The textile sector can boast of, literally, having no borders, and this is our ambition. Take our product to the world regardless of the coordinates. For this we have among other allies with an easy to grasp style, a name and slogan with international phonetics, a high perceived quality, and impeccable distribution and logistics channels.